The mark consists of a stylized oval framing the phrases "SAFETY FIRST", "ADVANCED TECHNOLOGY", "FAMILY FRIENDLY", and "EXPERT INSTRUCTION", each pair of words arranged vertically, with the initial "S" "A" "F" and "E" in bold print, and a circular design logo depicting a flying goose and mountain peak over the lower right portion of the oval.
Popular owners
Gander Mountain Company (33) Caribbean Distillers, LLC (12) ALLIED TUBE & CONDUIT CORPORATION (8) Quad Performance Products, Inc. (8) Rocket Fuel Inc. (8) BHP, LLC (7) Coleman, Eric A., M.D., M.P.H. (6) INFASTECH DECORAH, LLC (6) DreamWorks Animation L.L.C. (5) Alcoa Inc. (4) Carbon War Room Corporation (4) Cellco Partnership (4) Gaia Earth Sciences Limited (4) MATTEL, INC. (4) MONSTER ENERGY COMPANY (4) PrimeSource Building Products, Inc. (4) ADOR, INC. (3) Chimes International Limited (3) DR. SEUSS ENTERPRISES, L.P. (3) FCI Holdings Delaware, Inc. (3)Popular publication dates
Apr. 26, 2011 Apr. 12, 2011 Mar. 08, 2011 Oct. 19, 2010 Mar. 22, 2011 Nov. 16, 2010 Mar. 15, 2011 Apr. 05, 2011 Jan. 11, 2011 Apr. 19, 2011 Nov. 02, 2010 Jan. 25, 2011 Nov. 30, 2010 Dec. 07, 2010 May 17, 2011 Sep. 28, 2010 May 03, 2011 May 24, 2011 Oct. 05, 2010 Feb. 01, 2011