The mark consists of a stylized oval framing the phrases "SAFETY FIRST, ADVANCED TECHNOLOGY, FAMILY FRIENDLY", and "EXPERT INSTRUCTION", each pair of words arranged vertically, with the initial S A F and E in bold print, and a circular design logo depicting a flying goose and mountain peak over the lower right portion of the oval.
Popular owners
Gander Mountain Company (33) Samsonite IP Holdings S.à r.l. (10) Conair Corporation (8) Glaxo Group Limited (8) Grandma Moons Girls, LLC (8) JOHNSON & JOHNSON (8) County Saddlery, Inc. (7) Alticor Inc. (6) David & Young Group Corp. (6) Eli Lilly and Company (6) Gym-Mark, Inc. (6) IGT (6) LUVANIS S.A. (6) HERMES INTERNATIONAL (5) MATTEL, INC. (5) Alok International, Inc. (4) American Registry, LLC (4) Aztec Finance Corporation Limited (4) Novartis AG (4) Optari, LLC (4)Popular publication dates
Apr. 12, 2011 Mar. 22, 2011 Oct. 19, 2010 Apr. 19, 2011 Mar. 08, 2011 Mar. 15, 2011 Mar. 29, 2011 Nov. 16, 2010 Nov. 23, 2010 Feb. 01, 2011 Oct. 05, 2010 Apr. 26, 2011 Jan. 25, 2011 Feb. 15, 2011 Nov. 02, 2010 Mar. 21, 2017 May 03, 2011 Oct. 26, 2010 Mar. 14, 2017 Sep. 28, 2010