The mark consists of a red crown design, the words "BEST WESTERN" in yellow, and the word "PLUS" in white on a five-sided blue curvilinear design with yellow pin striping.
Popular owners
B Hotel Group, LLC (26) Aloxxi International Corporation (23) MATTEL, INC. (22) Best Western International, Inc. (19) Abercrombie & Fitch Trading Co. (17) The Coryn Group II, LLC (17) PEPSICO, INC. (16) Amanresorts Limited (15) HLT Domestic IP LLC (15) PFIP, LLC (14) Ainsworth Game Technology (13) HILTON INTERNATIONAL HOLDING LLC (13) TMTD, LLC (10) Taco Burrito King Inc. (9) Alvarez, George (8) BALLY GAMING, INC. (8) BubbaQue's, LLC (8) Goldman, Sachs & Co. (8) AMERICAN INTERNATIONAL GROUP, INC. (7) Green Leaf Enterprises, LLC (7)Popular publication dates
Feb. 15, 2011 Apr. 12, 2011 Mar. 22, 2011 Oct. 19, 2010 Mar. 15, 2011 Mar. 08, 2011 Mar. 29, 2011 Apr. 19, 2011 Apr. 26, 2011 Apr. 05, 2011 Jan. 11, 2011 Oct. 05, 2010 Nov. 16, 2010 Jan. 25, 2011 Mar. 01, 2011 May 03, 2011 May 10, 2011 Feb. 01, 2011 Nov. 02, 2010 Mar. 14, 2017