The mark consists of a red crown design and the words "BEST WESTERN" in yellow on a five-sided blue curvilinear design with yellow pin striping, with the word "PREMIER" in gold underneath.
Popular owners
B Hotel Group, LLC (26) Best Western International, Inc. (19) The Coryn Group II, LLC (17) Amanresorts Limited (15) HLT Domestic IP LLC (15) HILTON INTERNATIONAL HOLDING LLC (12) Alvarez, George (10) TMTD, LLC (10) Taco Burrito King Inc. (9) Amarte USA Holdings, Inc. (7) America's Drive-In Brand Properties LLC (7) Diageo North America, Inc. (7) Green Leaf Enterprises, LLC (7) HILTON INTERNATIONAL HOLDING CORPORATION (7) Planet Hollywood (Region IV), Inc. (7) ARAMARK SERVICES, INC. (6) Bennigan's IP, LLC (6) Brookdale Senior Living Inc. (6) Hotel Okura Co., Ltd. (6) Margaritaville Enterprises, LLC (6)Popular publication dates
Jan. 18, 2011 Apr. 12, 2011 Mar. 22, 2011 Oct. 19, 2010 Mar. 15, 2011 Mar. 08, 2011 Mar. 29, 2011 Apr. 19, 2011 Apr. 26, 2011 Apr. 05, 2011 Jan. 11, 2011 Oct. 05, 2010 Nov. 16, 2010 Jan. 25, 2011 Mar. 01, 2011 May 03, 2011 May 10, 2011 Feb. 01, 2011 Nov. 02, 2010 Mar. 14, 2017