The mark consists of letters "BW" followed by a dividing line and the words "Best Western." over "Hotels & Resorts" written above "For a Better World" within a rectangle on the left hand side and a globe icon with dividing lines.
Popular owners
American Express Marketing & Development Corp. (35) AMERICAN INTERNATIONAL GROUP, INC. (30) Bank of America Corporation (30) Best Western International, Inc. (19) The Prudential Insurance Company of America (18) The Toronto-Dominion Bank (16) Ameriprise Financial, Inc. (15) Comtex News Network, Inc. (15) Goldman, Sachs & Co. (15) T. Rowe Price Group, Inc. (14) Allstate Insurance Company (11) Capital One Financial Corporation (11) TEMASEK HOLDINGS (PRIVATE) LIMITED (11) Fifth Third Bancorp (10) Home Entertainment Distributors, Inc. (10) 21ST CENTURY INSURANCE AND FINANCIAL SERVICES, INC. (9) Aurora Financial Systems, Inc (9) Viceroy Partners (9) Wells Fargo & Company (9) Acme Switches, LLC (8)Popular publication dates
Apr. 19, 2011 Apr. 12, 2011 Apr. 26, 2011 Oct. 05, 2010 Mar. 15, 2011 Mar. 22, 2011 Mar. 29, 2011 Feb. 15, 2011 Mar. 08, 2011 Feb. 21, 2017 Oct. 19, 2010 May 03, 2011 May 10, 2011 Nov. 16, 2010 Sep. 28, 2010 Nov. 02, 2010 Oct. 26, 2010 Apr. 05, 2011 Nov. 23, 2010 Dec. 07, 2010