The mark consists of a stylized compass design with the letter "N" appearing at the northern point, the letter "E" appearing at the eastern point, the letter "S" appearing at the southern point and the letter "W" appearing at the western point. The word "WE" appears in an arc to the left of the "N", the word "BE" appears in an arc to the right of the "N", and the word "SOBER" appears superimposed over the bottom portion of the compass above the letter "S".
Popular owners
Canadian National Railway Company (7) Datapipe, Inc. (7) MERCK SHARP & DOHME B.V. (7) American Airlines, Inc. (6) Brewster Inc. (6) Enterprise Holdings, Inc. (6) Health Communications, Inc. (6) AEROVIAS DE INTEGRACION REGIONAL S.A. (AIRES S.A.) (5) HILTON INTERNATIONAL HOLDING CORPORATION (5) LARF, inc. (5) ACADEMY BUS, LLC (4) Ameren Corporation (4) Delta Air Lines, Inc. (4) Hertz System, Inc. (4) Life Core Technologies, LLC (4) PROPARK, INC. (4) RYT-WAY INDUSTRIES, LLC (4) Superior Packaging Company (4) VIKING RIVER CRUISES (BERMUDA) LTD. (4) Abdinoor Ahmed Dolal (3)Popular publication dates
Aug. 30, 2011 Apr. 19, 2011 Apr. 12, 2011 Apr. 26, 2011 Mar. 22, 2011 Mar. 08, 2011 Mar. 15, 2011 Oct. 05, 2010 Nov. 16, 2010 Mar. 29, 2011 Oct. 26, 2010 Feb. 01, 2011 Feb. 15, 2011 Nov. 02, 2010 Jan. 25, 2011 May 03, 2011 Mar. 14, 2017 Jan. 11, 2011 Apr. 05, 2011 May 10, 2011